Brands staff chains with promoters and professional experts — and pay for shelf, price and promo. NUMU CX monitors both loops: every pitch your people make and every shelf carrying your product, in real time across all chains and countries.
Promoters and experts work on someone else's sales floor: what they tell shoppers, how many approaches they make and whether they showed up at all stays invisible to the brand.
An empty shelf costs up to 8% of category sales, and you learn about it from the distributor's monthly report.
Up to 40% of trade promos launch late or off-mechanic, RRP drifts from chain to chain — and no one has the capacity to reconcile it by hand.
Geo check-in plus an active badge plus AI photo validation: every shift a promoter or expert works is confirmed objectively. Faking a visit is impossible.
Audio badges record conversations with shoppers: scoring against the brand script, real objections, transcripts with PII masking — the same quality monitoring the best retail chains run.
Promo-zone traffic counts, the approached → conversation → sale funnel for every individual and personal coaching built on their own pitches. A weak promoter shows up within a shift, not at the end of the campaign.
Scheduled store walks, shelf status in three taps and an instant alert to the manager when a shelf runs empty — on the spot, not at month-end.
Shelf-tag photo, price recognition, comparison against market RRP, and Increase/Decrease/New/Discontinue indicators.
Campaign audits with photo evidence, a survey builder for competitor display, multi-country coverage and a market-wide summary on the day it happens.
“We finally see both loops: the shelf with its pricing, and our own people. We review promoter pitches the way a contact center reviews calls, and promo conversion is up by a quarter”
Everything your people do and everything that happens to your shelf: verified presence, footfall at the stand, counted approaches, pitch quality against your brand script, plus OOS, price and promo execution through Field Inside — without touching the retailer's own systems.
Three signals have to agree: geo check-in, an active badge and photos that pass AI authenticity checks for place, time and display. Up to 40% of field reports fail cross-verification in first audits — that number alone usually pays for the project.
Yes. Recorded conversations show which product stories lead to sampling and purchase, and which objections kill the sale — per promoter, location and city, within the campaign window while you can still adjust mechanics.
Same day the shift ends: reach, approaches, conversion, cost per contact and verbatim shopper quotes, broken down by chain and city — automatically, not two weeks later in a hand-built deck.
30-Day Service Audit: we launch on a subset of locations, tune checklists to your standards — and come back with a comprehensive report and insights. How the audit works →