0
founded
0
people on the team
0
offices: Dubai HQ & London
0
of the team in R&D and ML
Our story
From an audio badge
to a four-product platform.
We started with a simple question: why does business know everything about its receipts and nothing about the conversations that led to them? The answer grew into a platform that hears millions of conversations every month.
2021
Company founded
A team of speech-technology engineers and retail practitioners.
2022
The first Frontline
Audio badges across 40 locations of a pilot consumer-electronics chain.
2023
QA launches
The platform core moves into contact centers: 100% of interactions scored.
2024
1,000 → 3,000 locations
Frontline scales to nationwide chains; video analytics launches.
2025
Field launches
Field teams and promo under objective monitoring.
2026
Field Inside & global scale
Unified distribution for retail & FMCG; expanding across MENA & Europe.
Principles
Data over opinions
Every claim the platform makes can be drilled down to a specific conversation, photo or visit. Nothing rests on “it feels like”.
Coaching, not punishment
Monitoring technology only works when the team sees it as a growth tool. We design our products and rollouts around that.
Privacy by architecture
PII masking before anything is written to the database, role-based access and an audit log — not settings, but the foundation of every product.
Leadership
Artem B.
Founder & Managing Director
SN
Sergey N.
CTO
LA
Leila A.
MD, EMEA
Elena N.
Global Head of Pharma